Textsworth publishing limited is a publishing firm in lagos, that publishes market leading textbooks and instructional materials such as textbooks, revision guides, story books, maps, dictionaries, encyclopedias, charts, activity books and others. Initially the publisher under the british, he oversaw the periods of indigenisation of editorial policy and transition to majority local ownership. Write and publish your book reply by solomon henschel on monday february 17, 2014 at 11. Publishers publicity, marketing, and circulation departments are responsible for promoting a publication and increasing sales and circulation. We have an expert in house team that can take care of every aspect of creating your book s. To create a reading nation, nigerian publishers need to operate within the. Nigerian primary school population is about 105 million. University press plc in place of oxford university press. Applied to the book industry, pet would posit that manuscripts written by the powerful stand.
By so doing, the publishing industry should witness a tremendous change. Christopher abstract book publishing will constitute a wasted effort if worthy books are not placed in the hands of readers. Baen is one of the best known publishers of science fiction and fantasy. Beyond direct and perhaps special sales, publishers whose lists align with an audience or an industry might find themselves supplying marketers with expertise, not just products. Among them include application design and online publication. Book marketing and publishing in nigeria leaves a lot to be desired. Literamed has in its stable over 400 titles of books all widely accepted in nigerian schools. Okwilagwe, oshiotse andrew 2001 book publishing in nigeria, ibadan, nigeria.
The good god has established the christian writers association of nigeria as a weapon 1. History of publishing, an account of the selection, preparation, and marketing of printed matter from its origins in ancient times to the present. Problems and prospects of book publishing in nigeria. Its imprint, lantern books, is a household name in nigeria and west africa. Pdf marketing concept and satisfaction of consumer needs. This is a story i had wanted to tell a long while ago, but events after my first book publication since 2010 has hindered it. Applying marketing concepts to book publishing in nigeria. Book publishing nigeria list of nigeria book publishing.
Some content that appears in print may not be available in electronic books. The study examines the problems of book publishing industry in nigeria as books are effective medium of communication for intellectualism. The paper examined the nigerian experience as regards the use of marketing concept ideals and the satisfaction of the needs of target customers of the needs of the target customers. Early in a publishing season or, even as early as shortly after the author submits his or her authors questionnaire, the marketer gets involved to help determine the potential readers for an individual book, the size of the market for the book, and strategy for how best to reach the readers who might be interested in the book. By publishing textbooks by established authors in line with approved curriculums to story books which serve as a springboard for young readers, lantern books. Problems of the book publishing industry in nigeria. A discussion of the advantages of having a welldeveloped indigenous publishing industry follows, along with recommendations for establishing and promoting such an. Reference has been made to a concept of author market appeal and an. May 12, 2017 in nigeria, a country with millions of potential book buyers, publishing is a tough business. It observed that pirates now go abroad mainly to the far east to print and import into the country pirated versions of fast moving titles. It could be applied in a highly price sensitive market and competitive market. This is one of the methods of promoting the publishing. With 24 titles on its list including the work of chimamanda ngozi adichie the company is leading a revolution in the movement to publish books by africans for africans. Issues like poor financing, government regulation, poor reading culture, piracy and dearth of expertise were interrogated.
Mar 30, 2014 42 thoughts on how to selfpublish a book in nigeria in five easy steps. I am a writer and i have written several novels, poems and other books. They are an independent company with good distribution. We are currently recruiting for the position of relationship officer. The business environment in nigeria today is becoming more sophisticated and. The books theories go beyond simply introducing the reader to concepts in the field.
It overtook south africa to become africas largest economy in 2014. We publish and market e books to the world and promote same that the. How a boutique nigerian book publisher is breaking into the. This is a reference source suitable for professionals, practitioners, and academics interested in the. Take the high road and do whats right for your customer.
Book marketing by emerging indigenous publishing firms and. Aug 01, 20 promote and market your book like a master. List of book marketing companies and services in nigeria. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Its imprint lantern books is now a household name in nigeria and west africa. Embracing the opportunities offered by the internet is a welcomed idea in solving nigeria s unemployment problem. Top 10 publishing companies in nigeria january 31, 2020 january 31, 2020 by unwana publishing companies in nigeria, where to publish your book in nigeria, how much does it take to publish a thousand copies of a book. Nigeria shares with other developing countries a variety of problems in providing adequate numbers of highquality books. Melrose books and publishing limited is a book publishing company located in abuja, providing services on publishing and marketing of educational books of all levels including novels and other educational materials. Membership is open to publishers registered as limited liability companies in nigeria that have published a stipulated number of books.
The onibonje publishers experience after 50 years iwu juliana james iwu juliana james is a librarian at covenant university, in canaanland, ota, ogun state, nigeria. Jun 21, 2014 according to the erstwhile directorgeneral of the raw materials research and development council, prof azikiwe onwualu, the pulp, paper, paper products, printing and publishing sector of the nigeria s economy as at 2010 employed over 300,000 people with investments worth over n100 billion the punch, wednesday, july 7, 2010. Using the swot analysis, the research looks at some of the strengths, challenges, basic problems and opportunities associated with the book publishing in nigeria. One of the most effective ways to get the word out on your business is to create video. It comprises fifteen chapters from some of the best minds on the nigerian and international publishing scenes. Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book. Cms press, which has published thousands of books in nigeria, is a product of that seed planted by henry townsend.
In making sure that this form of art, written art, still stands, i will be sharing with you these five easy steps to publishing a book in nigeria, and im sure it will work anywhere in the world. The study is descriptive and data sourced from secondary sources. Even if youre a fiction writer, you can still tie concepts in your book to. Though farafina continues to struggle against the limitations of publishing in nigeria, notably poor. The largest book publishers are educational publishers, notably university press plc formerly oxford university press nigeria, founded 1949, longman nigeria plc, macmillan nigeria publishers ltd and evans brothers nigeria publishers ltd, all of which are affiliated with international groups. From that time, publishing started growing in nigeria with different objectives for the business. Founder of the nigerian publishers association, his long association was with heinemann in nigeria. Online publication helps people develop writing skills. Book publishing business is a lucrative business that needs a lot of strategic planning to start and a business coach like dayo adetiloye to help you start the implementation. The subjects of the papers range from the economics of publishing in nigeria and the prospects for the industry in the electronic age, through debates about government book policies, to training and the role of publishing organisations. Oct 01, 2015 without any formal advertisements or other marketing efforts, fortytwoyearold wale rasaki, the c. Lack of professional expertise in bibliographic work and marketing. Publishing, though technical, has become an avenue for skilled professionals to make a living, and the publishers have upped the ante by supplying wellprinted and colourful books to schools. Many readers will happily pay for religious texts or textbooks but sometimes balk at paying for.
Get the book issues in book publishing in nigeria putting the necessary infrastructure in place is a challenge to publishing. Book publishers in nigeria list of book publishers nigeria. Focuses on the book publishing industry in nigeria. Publishing in nigeria from the aspect of the nonindigenous publishing house.
It was july 2010 that the idea to publish a book became more intense. A country with authors like prof chinua achebe, prof wole soyinka, chimamanda adichie, the art of publishing in nigeria still has need to find its feet. This sample book publishing busine ss plan in nigeria can be used for grant applications, bank loans, proposal writing, business concept note, competitions etc. The 50 best marketing books of all time its never too late to make professional development a part of your everyday life and there is no better way to do that than to catch up on your reading either ereading or a good old fashioned physical book. Inadequacy of indigenous publishing in the country.
Pdf applying marketing concepts to book publishing in nigeria. We are searching for a talented and motivated key account manager to organize and manage all events from corporate events, exhibitions, trade. Jul 26, 2005 written in a userfriendly way to ensure the information is accessible, introduction to marketing concepts is ideally suited to students that are faced with timepressures yet need to gain a comprehensive understanding of the main concepts of marketing. Sometimes, these objectives define the genre of books some publishers publish while others, undertake general publishing without bias. They sell a lot of books to schools and appear to be rather good at niche. This can include annual reports, research reports, market research, policy briefings. In this paper author has discussed about need for implementation of marketing concept in the libraries. Aigboje higo enjoys a reputation as nigeria s most eminent and highly respected publisher. The signs are that nigeria is underserved and the potential book market largely untapped. Applying marketing concepts to book publishing in nigeria nkechi m. This no doubt explains the preponderance of textbook publishing in nig eria. Problems in providing adequate numbers of highquality books. Based on the strategy, the marketer creates a tactical marketing. The data also point out an immediate, perhaps growing need for publishing skills and book or at least book like content in the content marketing space.
Nigeria is a federal republic in west africa, bordering benin in the west, chad and cameroon in the east, and niger in the north. Aug 20, 2010 established in 2004, farafina books has become one of nigerias leading independent literary publishers. There are over 100 book publishers in nigeria, with ibadan and lagos as major publishing centres. Book marketing companies in nigeria including lagos, benin city, port harcourt, akure, igbor, and more. Information and communication technology use in book marketing. Do you know the most powerful way to market your book. This paper explores the political economy of book publishing in nigeria. Unqualified authorpublishers, poor production, inadequate distribution, and lack of capital are all evident.
Publishers know that it is difficult to make a breakthrough producing other books apart from school texts. Abdo books is a publisher that focuses exclusively on educational books for children between ages 412. Literamed publications nigeria ltd, a leading childrens book publisher in nigeria was incorporated in 1969. Deriving from this concept of book publishing, unwin and unwin 1976. Another alternative to solving the unemployment issue in nigeria is through selfdiscovery. The publishers and distributors listed on this page are publishers and distributors in africa and around the world that either focus exclusively on africarelated books or publish a significant number of books on africa each year. For instance, the oil boom in the early 70s affected the market as the country became extremely. This sample book publishing business plan in nigeria can be used for grant applications, bank loans, proposal writing, business concept note, competitions etc. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. The ideal candidate is expected to be a graduate, have thorough knowledge of the nigerian book publishing and marketing environment and must have at least two years experience as a marketing manager f. According to the erstwhile directorgeneral of the raw materials research and development council, prof azikiwe onwualu, the pulp, paper, paper products, printing and publishing sector of the nigeria s economy as at 2010 employed over 300,000 people with investments worth over n100 billion the punch, wednesday, july 7, 2010. The political economy of the publishing industry in nigeria. We are a leading events management company with large corporations and multinationals as clients. Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan.
This research examines the early history of book publishing in nigeria using the onibonje publishers, a sole proprietor and family venture in nigeria, as a case study. Book publishers, in particular, promote new books by creating elaborate publicity campaigns involving, for example, book signings and public appearances by the author. Book piracy in nigeria need to be checked as this is downgrading the publishing industry. The government can introduced more methods that can track down book pirates in nigeria. Wiley also publishes its books in a variety of electronic formats. Book publishing in nigeria is essentially a private sector affair. To create a reading nation, nigerian publishers need to operate within the marketing concept in their pursuit of profit and survival by satisfying readers. Jun 03, 2015 introduction book publishing in nigeria is essentially private and unregulated nigerian publishers association the main professional body for book publishers was established in 1965. Leading books activist koko kalango launched her get nigeria reading again campaign in 2005 and founded the port harcourt book festival three. The nigerian publishers association 2011 opines that the illegal reproduction of protected books in nigeria has reached an unprecedented level in recent years.
To spread the knowledge of god across the earth as the water covers the sea. Book publishers buy or commission copy from independent authors. Write and publish your book tips to make money in nigeria. It took onibonoje publishers, which marked its 50th anniversary in publishing in 2009, a long, tasking journey to arrive its present status. Book publishing in nigeria has gone electronic as educational books make up 60% of books that can be published in nigeria, in comparison with other books. The current practice of focusing on authors who have their own marketing platform is flawed. Textbook publishing in nigeria ode ninu igbo irunmole by d. Book publishing and piracy in nigeria nigerian law. Rasmed publications limited is one of the leading book publishing firm based in abuja, with services in book publishing, printing and procurement of good, qualitative. Global plus publishing ltd is a print shop situated in lagos, offering services on book publishing, magazine printing, promotional material and excellent delivery. Advantages of indigenous publishing in promoting nigerian history, culture, language and social and economic life.
Book marketing nigeria list of nigeria book marketing. The study examines the problems of book publishing indust ry in nigeria as books are effective medium of communication for intellectualism. Concepts, methodologies, tools, and applications provides a comprehensive collection of research on current technological developments and organizational perspectives on the scale of small and medium enterprises. Applying marketing concepts to book publishing in nigeria core. Marketing of library and information service is very important aspect in the library domain.
Hebn publishers plc specializes on publishing and marketing of books for all levels of education ranging from preprimary, primary, secondary, tertiary and general publishing. Modern marketing theory and practise analysis from a nigerian. Library of congress cataloginginpublication data evans, dave, 1956 social media marketing. The activity has grown from small beginnings into a vast and complex industry responsible for the dissemination of all manner of cultural material. Jan 15, 20 if someone buys a book, they should also get the ebook version for free. Over the years, the nigerian marketing system has faced numerous social and economic problems ranging from the countrys slow pace of development to its present state of both economic and political crises. How to write a book marketing plan for publishing success.
Jun 25, 2019 in general, the function of a book marketing department in a traditional publishing house is to help the various sales departments get your book in front of bookstore buyers, book distributors and other channels, to make sure your book is available and ideally displayed and promoted through them to the consumer public. Unqualified author publishers, poor production, inadequate distribution, and lack of capital are all evident. Established in 2004, farafina books has become one of nigeria s leading independent literary publishers. Because of the absence of predetermined qualifications or conditions to be met, book publishing. Publishing is the activity of making information, literature, music, software and other content. Today, literamed publications limited is nigeria s leading childrens book publisher, and its imprint, lantern books, has become a household name in nigeria and throughout west africa.
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